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Business and Strategic Marketing

Businesses around the world - profit and non-profit - are tasked with driving awareness and consideration for their products or services. The challenge is to figure out the value proposition - how is it different, unique or better than the competition? Who is interested in your brand strategy, and how do you reach them in today's fragmented and digital world? What kinds of messages and mix of communication vehicles are used to target your customer? There has never been more access to data to marketers who formulate customer insights leading to quantifiable results. Competitive marketing today depends on blending left-brain analytical thinking with right-brain creativity. In this class, students will learn about business fundamentals, leading to a deeper dive into marketing and communication channels. At the end of this course, students will develop a holistic, integrated marketing plan.

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Session Two
Course is Full
at the time of application
on the first day of session