Digital Marketing

With the global reach of the internet and the prevalence of mobile devices, it is a challenge to imagine a world before digital technology. We are already living through a second phase in web development, Web 2.0, with massive and profound changes promised in the coming decade--the Semantic Web.

This course introduces fundamental concepts of Digital Marketing. Students will evaluate digital marketing strategies while developing and refining their own. The class will consider consumer behavior and discuss the power of Integrated Marketing Communication. We will explore the future of Digital Marketing and e-commerce, influenced by the Internet of Things and Big Data.

Session Three
Course is Full
at the time of application
on the first day of session
Scheduled Class Time*

04:00 PM - 07:00 PM (PDT)

*The course will meet for two hours daily (Monday–Friday) for a live class during this window of time. The exact time will be set closer to the program start. In addition to the live meeting times, students will engage in out-of-class learning assignments such as assigned readings, group work, pre-recorded online lectures, and more.