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Strategic Marketing

In today’s digital world, there has never been a more exciting time to learn about business and the dynamic field of marketing. The most sought after consumer marketers today have a combination of both left-brain analytical thinking, and right-brain creativity. In this class, students will learn business fundamentals, and then explore an exciting array of marketing and communication channels that can be used to build effective global marketing campaigns. Teams will work collaboratively to prepare their strategic marketing plan and present their ideas, receiving real-time feedback from business professionals.

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Session One
at the time of application
Scheduled Class Time*

08:00 AM - 11:00 AM (PDT)

*The course will meet for two hours daily (Monday–Friday) for a live class during this window of time. The exact time will be set closer to the program start. In addition to the live meeting times, students will engage in out-of-class learning assignments such as assigned readings, group work, pre-recorded online lectures, and more.