Product Design

This course introduces students to the world of product design and development. After performing industry analysis and identifying product market strategies, students will work in groups to design a product in a sector of their choice. Students explore and implement core concepts in product design, including Porter's five forces, competitive strategy, and customer needs. Assignments include reading and discussing different company case studies and identifying the successes and failures of these companies. Students will apply lessons learned to their final group product design project.