In today’s digital world, there has never been a more exciting time to learn about the dynamic field of marketing. The most sought-after consumer marketers have a combination of both creativity and analytical thinking. In this course, students will learn business fundamentals and explore an exciting array of marketing and communication channels that can be leveraged to build successful global marketing campaigns. Student teams will work collaboratively to prepare and present their own strategic marketing plans, receiving real-time feedback from business professionals.
Strategic Marketing
BusinessLive Meeting Time*
08:00 AM - 11:00 AM (PDT)
Session One
*The course will meet for two hours daily (Monday–Friday) for a live online class during this window of time. The third hour is used for online office hours. Students will be admitted to and attend just one course section and time. The exact course time and office hour schedule will be set closer to the start of the program.
Asynchronous Homework Time
1-2 HOURS PER DAY
The approximate amount of time participants should plan to spend on assignments and projects outside of live class time.