In today’s digital world, there has never been a more exciting time to learn about business and the dynamic field of marketing. The most sought after consumer marketers today have a combination of both analytical thinking and creativity. In this course, students will learn business fundamentals, and explore an exciting array of marketing and communication channels that can be leveraged to build effective global marketing campaigns. Student teams will work collaboratively to prepare their strategic marketing plan and present their ideas, receiving real-time feedback from business professionals.
Session One
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Grade(s)
9-11
at the time of application
Scheduled Class Time*
08:00 AM - 11:00 AM (PDT)
*The course will meet for two hours daily (Monday–Friday) for a live online class during this window of time. The third hour is used for online office hours. Students will be admitted to and attend just one course section and time. The exact course time and office hour schedule will be set closer to the start of the program. In addition to the live meeting times, students complete out-of-class learning assignments such as assigned readings, group work, pre-recorded online lectures, and more.